This bill proposes changes to Minnesota's cannabis advertising regulations, specifically by eliminating the prohibition on certain billboard advertisements. The key aspects of the bill include:

1. Amendment to the Definition of Advertisement: The bill modifies Minnesota Statutes 2024, Section 342.01, Subdivision 5, to redefine "advertisement." It ensures that cannabis-related advertisements include various media types but excludes certain fixed outdoor signs.

2. Modification of Advertising Restrictions: The bill adjusts Minnesota Statutes 2024, Section 342.64, Subdivision 3, to maintain restrictions on advertising cannabis-related products to audiences where 30% or more are under 21 years old. This restriction applies across print, radio, television, and other media.

3. Repeal of Outdoor Advertisement Ban: The bill repeals Minnesota Statutes 2024, Section 342.64, Subdivision 2, which previously prohibited outdoor advertisements for cannabis businesses and products, with some exceptions. This repeal effectively allows billboard and other outdoor advertising, subject to other applicable regulations.

In summary, this bill seeks to relax advertising restrictions on cannabis businesses by allowing outdoor advertisements, such as billboards, while keeping certain protections in place to prevent marketing to underage audiences.