This bill proposes changes to Minnesota's cannabis advertising regulations, specifically eliminating the prohibition on certain billboard advertisements. The key elements of the bill include:

1. Definition of Advertisement (Section 342.01, Subd. 5 Amendment)

   • Clarifies that an "advertisement" includes written, oral, and visual promotions of cannabis-related products and businesses.
     
   • Removes a prior exclusion that prohibited certain outdoor signage while still adhering to existing restrictions.

2. Restrictions on Advertising to Underage Audiences (Section 342.64, Subd. 3 Amendment)

   • Maintains the prohibition on advertising cannabis products in media where 30% or more of the audience is under 21 years old.
     
   • Ensures compliance with audience composition data to prevent targeting minors.

3. Repeal of Outdoor Advertising Ban (Repeal of Section 342.64, Subd. 2)

   • Removes the ban on outdoor advertising for cannabis businesses, hemp businesses, and related products.
     
   • Previously, businesses were only allowed up to two fixed outdoor signs on their premises. This repeal would allow for broader billboard and outdoor advertising opportunities.

Effect of the Bill

If enacted, this bill would allow cannabis businesses in Minnesota to advertise on billboards and other outdoor media formats, provided they comply with existing age restrictions. The bill is currently referred to the Committee on Commerce Finance and Policy for further review.