Purpose of the Bill

The purpose of this bill is to establish criteria for the content of traffic safety messages displayed on changeable message signs managed by the Minnesota Department of Transportation. These signs are meant to guide and inform road users effectively, enhancing public safety on roadways.

Main Provisions

• Definitions:

  • "Changeable message sign" refers to a traffic control device that can display various messages.
  • "Commissioner" refers to the Commissioner of Transportation.
  • "Traffic safety campaign message" involves messages on these signs to inform road users about traffic operations, regulations, or known public safety hazards.

• Implementation and Standards:

  • By July 1, 2025, the Commissioner of Transportation must incorporate standards from the 11th Edition of the Manual on Uniform Traffic Control Devices, as incorporated by the U.S. Department of Transportation, into the state's practices.

• Message Criteria:

  • Messages must provide relevant information to users and avoid creating confusion or cognitive distraction.
  • Messages should be clear and straightforward, avoiding slang, cultural references, or any content understandable only by limited groups of drivers.

• Broader Traffic Safety Efforts:

  • When possible, changeable message signs should be part of a wider traffic safety campaign utilizing various media.
  • The Commissioner is prohibited from asking the public for message suggestions for these signs.

Significant Changes

This bill will change how traffic safety messages are presented on changeable message signs by enforcing stricter guidelines for clarity and relevance, minimizing distractions, and integrating these signs into broader media campaigns rather than using them as a standalone tool.

Relevant Terms

changeable message signs, traffic safety campaign messages, Minnesota Department of Transportation, Manual on Uniform Traffic Control Devices, public safety, cognitive distraction, traffic control devices, media outreach.