This bill, H.F. No. 2043, introduced in the Minnesota House of Representatives, appropriates $250,000 from the general fund to the Minnesota Department of Education for a three-year student attendance marketing campaign. The purpose of the campaign is to raise awareness about the importance of student attendance and the consequences of absenteeism, and to provide information to help families overcome attendance barriers.

Key provisions: - The Department of Education must issue a request for proposals (RFP) to develop and execute the campaign. - The contract(s) must go to one or more organizations capable of reaching diverse student populations and their families. - The campaign must include statewide outreach, targeted strategies, and a plan to evaluate its impact. - At the conclusion of the campaign, the contracted organization(s) must report on goals, strategies, outcomes, and expenditures. - The Department of Education may use up to 3% of the funds for administrative purposes related to the campaign. - This is a one-time appropriation, available until June 30, 2028.

The bill was referred to the Committee on Education Finance for further consideration.